The Girls Beast of the East delivered two days of standout performances and upsets, making it difficult to narrow down the ...

Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

If there were ever a moment when basketball’s future stopped pretending to knock and instead rang the doorbell with authority ...

Caitlin Clark stars in a new Nike basketball commercial, featuring cameos from Jason and Travis Kelce, rapper Travis Scott ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a ...

Another ring, check. Another title, check. A sold-out signature shoe, check. Las Vegas Aces superstar A’ja Wilson had a year ...

Indiana Fever star Caitlin Clark's Nike commercial was released on Christmas Day, and it included appearances from several ...

Big moves on the auction block are not new for Shohei Ohtani. Fans have made a wide range of sales from different merchandise ...

The Manchester United co-owner has made little secret of where its priorities lie when it comes to investing in sport ...

The rivalry between Cristiano Ronaldo and Lionel Messi has always extended beyond goals, trophies, and records.