The Girls Beast of the East delivered two days of standout performances and upsets, making it difficult to narrow down the ...

Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Nike's NIL collective will feature 10 LSU athletes (pictured) across six sports. Courtesy of Nike Nike is expanding its footprint in the name, image and likeness space. The renowned footwear and ...

If there were ever a moment when basketball’s future stopped pretending to knock and instead rang the doorbell with authority ...

Caitlin Clark stars in a new Nike basketball commercial, featuring cameos from Jason and Travis Kelce, rapper Travis Scott ...

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a ...

When Nike introduced the Shield logo in 1998, it wasn't just a new mark. It was golf finally getting its own Nike identity.

NKE's scale-driven reset and sport-led strategy contrast with ONON's premium focus as both navigate growth, margins and ...

Indiana Fever star Caitlin Clark's Nike commercial was released on Christmas Day, and it included appearances from several ...

For years, Nike’s fortunes have been tied to cultural staples: Air Force 1s, Dunks, Jordans, and the kind of shoes that sell ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future. LSU and Nike announced Thursday they extended their partnership that dates back ...