Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective, according to recent research from Hanapin Marketing. The ...

Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin ...

Search marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research. A well-orchestrated PPC campaign can benefit a good SEO ...

Since the 2011 SEMPO State of the Market Survey was released back in March, I keep revisiting this one nagging data point, one that may be a sign for the reality of future marketing endeavors across ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel. In the “How to Manage and Optimize B2B ...