Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

The traditional chief marketing role is dead. Rising in its place is an expert who combines brand-building with revenue generation. Today's CMO must be a strategic business partner who drives ...

In January 2026, TransUnion reported breakthrough results from a collaboration with Actable, showing improved AI-driven marketing predictions by enriching models with its TruAudience Marketing ...

Driven by the artificial intelligence frenzy, Microsoft is internally projecting that water use at its data centers will more than double by 2030 from 2020, including in places that face shortages.

National AI usage among businesses is growing, with current rates at 18% and projected to hit 22% in six months. Larger firms show higher AI adoption; those with 250+ employees report a 27% usage rate ...