This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.

FDA's new guidance clarifies promotional practices for biosimilars, ensuring accurate marketing and preventing misleading ...

In a recent TikTok post, IShowSpeed attempted the “Speed shop” based on a viral Chinese live streamer who reportedly made $18.7 million in just 7 days, promoting products continuously. She spends ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

Khoury to lead brand, go-to-market, and strategic communications as Federato expands its impact across the insurance ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

In a recent TikTok post, IShowSpeed attempted the “Speed shop” based on a viral Chinese live streamer who reportedly made $18 ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Richelle DeVoe has a better way. As a customer research expert who has generated millions in revenue for her clients, DeVoe ...

Why Your Motor Vehicle Accident May Be a Product Liability Case" provides a comprehensive framework for recognizing when a ...