SAN FRANCISCO - The other morning, Uber wanted $77 to get me across San Francisco during rush hour. Lyft wanted $49. Same route, same moment. It wasn’t a fluke - it’s how ride-share pricing works. The ...

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Forbes contributors publish independent expert analyses and insights. Kim Elsesser covers issues that impact women in the workplace. Uber and Lyft's features, allowing women to prioritize female ...

Albertsons Cos. is offering Uber One perks to loyalty members at its grocery brands, including Acme and Safeway. Members of the free "for U" program can receive a three-month trial of Uber One, while ...

Uber stands out as a dominant, asset-light platform, with powerful network effects and diversified revenue streams across mobility, delivery, and advertising. UBER's scale, cross-platform synergies, ...

An Avride autonomous vehicle, part of Uber's robotaxi fleet, is pictured driving by Klyde Warren Park in downtown Dallas. On Dec. 3, 2025, Uber launched autonomous robotaxi rides in Dallas through ...

Uber Technologies Inc. is launching autonomous rides with Avride Inc. in Dallas as part of a previously announced partnership, marking the latest US city where the ride-hailing giant is offering such ...

Free Uber rides are being offered for Thanksgiving to curb drunk driving, but the deadline to apply is Tuesday. The Law Offices of Joshua W. Branch is offering $25 vouchers for anyone traveling within ...

Uber's first-ever national holiday ad continues the brand's push into the suburbs with a moving story about a father-daughter relationship. "Close," created by Mother and directed by Michael Spiccia ...

Geoff’s column hunts for how tech can make your life better — and advocates for you when tech lets you down. Got a question or topic to investigate? [email protected] and geoffreyfowler.88 ...

Earlier this year, NVIDIA and Uber announced a partnership that will aid the development of autonomous vehicles. While the American technology company is famous for producing some of the best gaming ...

Next time you need to get a ride, simply checking both the Uber and Lyft apps can save you money. Tada Images - stock.adobe.com Next time you order Uber, check Lyft. A new study revealed that toggling ...