CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...

The industry spent much of this past year talking about curation – we tested it, debated it, and introduced new “curation products” at a dizzying pace. But as we head into 2026, the dust has settled ...

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

In a marketplace overflowing with choice, hype, and more “disruptors” than a Marvel multiverse, one thing still cuts through: what people genuinely love to use. That’s the spirit behind Lippincott’s ...

The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met. True to the Aldi UK mascot’s incredibly adventurous nature, their wedding ...

Uncertainty has become the new normal. Markets are volatile, growth is harder to find, and CMOs are being asked to deliver creativity with precision; ideas that move people and the numbers. In this ...

A recent German court ruling found that ChatGPT violated copyright law by training on unlicensed song lyrics. This is merely the latest flashpoint in a much larger tension-filled dynamic: AI is ...

For years, marketers have been preparing for a “cookieless future.” As we look toward this coming new year, the problem is that that future has already arrived–even though most of the industry seems ...

When you create a product, you start with the consumer (or at the very least, a consumer need). Social content should be no different. When brands start with the product, they’re thinking like ...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV ...