The surge is being driven by a growing shift away from traditional cable television towards free, ad-supported streaming platforms, alongside rising ...

Global sportswear brand PUMA has brought one of its signature international brand experiences to Dubai, tapping into the city ...

TikTok said Thursday it has signed a joint venture deal with investors that would allow the company to maintain operations in ...

Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled "Trusted to do" to mark its ...

The regional loyalty market is projected to reach $3.27 billion in 2025, growing at an estimated 16.3% year on year, according to industry forecasts. Against ...

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through a nationwide campaign inviting ...

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited ...

Paris, France - Netflix will continue to distribute Warner Bros. films in cinemas if its takeover bid for the storied studio is successful, the streaming ...

OpenAI released its latest artificial intelligence models on Thursday, shrugging off worries about how it will cash in on ...

Sydney, Australia - Tech company Reddit launched a legal challenge Friday to Australia's social media ban on under-16s, just days after the landmark laws came ...

While the global business community remains locked in a heated debate over the costs and merits of artificial intelligence, a new report from McKinsey & ...

Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which… ...