As people around the world tune in to ASMR videos from the comfort of their homes, the series hopes to strike empathy towards those who don’t have a safe and secure place to sleep in. With this ...

Little Black Book, The founder of Abroad Films chats to LBB about Rubik’s Cubes, Michelangelo and Italy as part of LBB’s The ...

A ragtag gang of slightly dishevelled, rumpled forest pals stage a musical showstopper in a wintery wood. Apple’s holiday ad is a cosy, crafty delight as director Mark Molloy marshals a cast of ...

Politicians always try to adapt to new forms of media to allow them to connect to their voter-base. Just see Franklin D. Roosevelt’s “Fireside Chats” in the thirties, John F. Kennedy’s early mastery ...

2025 wasn’t short on needle drops either. One of our favourites – the trailer for the ROG Xbox Ally – is shrouded in a touch of mystery. In it, Bruce Springsteen’s ‘Dancing in the Dark’ is covered by ...

The retail landscape is undergoing a monumental transformation. As we step into 2025, the intersection of connected packaging, retail media, and smart technology is redefining the consumer experience.

This year’s campaign reimagines the classic fairytale for today’s consumer, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, ...

An evolution rather than a replacement of a mantra that was originally coined in 1996 by North America chairman Phil Dusenberry, ‘Do Big Things’ was a group effort to get a new BBDO positioning from ...

Little Black Book, DAC's associate vice president of SEO and director, SEO, Oliver Tani and Michael Goodman respectively, explain how AI-generated summaries are reshaping visibility and why mastering ...

Superheroes is about race, but though there is pain at its heart, it’s an inspiring song, celebrating the best in people and the power of the ordinary. "What a flippin' time to be a Black Brit!" raps ...

Account management in 2025 isn’t just about ticking boxes; it’s about knowing when to listen, when to lean in, and when to push boundaries. Whether navigating tough feedback, aligning competing ...

The 'Pooping Princess' campaign introduces an unconventional set of princess characters shown sitting happily in their gowns going #2. It seeks to build an enduring relationship with women – and ...