In 2026, the pace of generative AI innovation—alongside new models for content creation, curation, and monetisation—poses ...

These performance-oriented scores and tailored diagnostics help creative teams optimise assets, reduce wasted spend, and ...

In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its ...

Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, ...

Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key ...

In today’s Digest, we cover Meta tolerating China-linked ad fraud to protect revenue, the US suspending a tech deal with the ...

While recent industry attention has focused heavily on the environmental footprint of digital advertising, particularly ...

In this episode of A Coffee With… Kiessé Lamour, global head of media at VML, joins ExchangeWire’s head of content John Still ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...

GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the ...

VideoElephant, a leading video solutions provider, today (17th December, 2025) announced it has assumed full management and ...

Except… if you swap 'internet' for 'AI,' it feels like we need a fourth bucket: The Ever-Waser O.D. Because ultimately, the ...