PGA Tour player Rory McIlroy is “not optimistic about the state of a deal” between the Tour and LIV Golf, despite his being a “big proponent of bringing pro golf back together,” according to Josh ...

Unity's growth appears to be improving, driven by the rollout of its Vector AI advertising platform. Vector AI is now Unity's largest and fastest-growing segment, and its growth is still accelerating.

Everyone wants more power in their golf swing (myself included). With more power, the game becomes just a little bit easier. The problem is, there’s no magic pill you can take to add more pop to your ...

Outgoing commissioner Jay Monahan has used a form of this word — regenerate — twice in the last two years. It got lost amid topics like private equity investments and a pathway back for LIV Golf ...

If 2024 was the year of the driver, then we’re pretty confident in saying 2025 was the year of the iron. On this week’s episode of GOLF’s Fully Equipped, co-hosts Johnny Wunder and Jake Morrow were ...

If 2024 was the year of the driver, then we’re pretty confident in saying 2025 was the year of the iron. Max Homa with his 3DP printed Cobra King MB irons. “You have this incredible cavity back market ...

The daylight is fading faster, and the mornings have a crisp bite to them. Fall golf is officially on the tee, and one of the biggest trends of the season is layers with texture. While summer is all ...

Emirates Golf Club added a new highlight to its tournament calendar with the launch of the Captains’ Unity Trophy — a competition created to celebrate community, connection, and new friendships on the ...

Outgoing commissioner Jay Monahan has used a form of this word — regenerate — twice in the last two years. It got lost amid topics like private equity investments and a pathway back for LIV Golf ...

Unity’s Carter Keeley hits past his bag on the fourth hole fairway at the Champaign County boys' golf tournament at the Orange Course at the University of Illinois Golf Orange and Blue Courses in ...

All golfers can say they’ve experienced a slice on the course, but Captain Morgan and Pluto Golf teamed up for a limited-edition collection that makes a play on the infamous ball trajectory. Captain ...

Golf Digest gave the Bates College golf team the assignment of a lifetime: Use Adobe Firefly software to create your dream golf holes. The results offer a look at how AI could transform course design.