Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the ...

In 1960, Theodore Levitt wrote “Marketing Myopia” for the Harvard Business Review. He dissected the decline of the railroad industry, placing the blame fully on the industry itself, for not having the ...

As demonstrated in a series of new studies, researchers show that as the prevalence of a problem is reduced, humans are naturally inclined to redefine the problem itself. The result is that as a ...

The recent spate of tragic police-involved shootings has brought to light the need for police reform in many areas of the country. It’s reasonable for the Massachusetts legislative and executive ...

The challenges for marketers today can be overwhelming. Beyond the usual issues of competition, spending and market share, at this time we have to navigate a cultural climate with ever-expanding ...

Guess what the members of your audience are most interested in? That’s right, their problems and how to fix them. This is old news to anyone who has studied the arts of rhetoric, persuasion, and, of ...