For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

As more customers adopt cloud, the traditional transactional channel models are giving way to a service-driven approach. Success now comes from delivering ongoing value through services, capabilities, ...

AI engineers often chase performance by scaling up LLM parameters and data, but the trend toward smaller, more efficient, and better-focused models has accelerated. The Phi-4 fine-tuning methodology ...

While over the past decade, disruption has dominated the narrative in banking, the Index shows that customers no longer reward novelty alone; they reward reliability, integrity, and clarity. Amid ...

The Indianapolis Colts' secondary continues to be tested by opponents as the cornerback position in particular navigates injuries. But even so, the Colts' defense again came away with some very timely ...

Watch this week's Short Attention Span Sales Tip here. A sales vault workshop just ended. We talked as a group about differentiation and my first question was, “How would you answer the question, ‘Why ...

Shrinath V. runs The Salient Advisory, where he helps leaders uncover blind spots and make smarter bets in the age of AI. With two decades of experience across global firms and startups, he advises ...

Krithika Shankarraman, former VP of marketing at OpenAI, said human taste will become a distinguishing factor in business. Companies will need to "show their craft" as AI makes it easier to generate ...

Leveraging technology to overcome size disadvantages has been a narrative since the rise of gen AI, but several firms are demonstrating how nimbleness can be the real advantage and not just an ...

Amid rising concerns about data breaches, identity theft and privacy violations, cybersecurity has become more than just an IT and business operations necessity—it has become a brand differentiator.