Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to ...

Direct mail advertising continues to deliver impressive results for businesses willing to invest in tangible marketing. While your competitors battle for attention in cluttered inboxes and crowded ...

The Maharashtra Government on Thursday established a committee to frame rules and guidelines for regulating companies that sell products directly to consumers, which currently operate without any ...

NEW YORK – The Association for Diagnostics & Laboratory Medicine (ADLM) on Tuesday issued guidelines on coagulation testing in patients taking blood thinners that could interfere with the results of ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

China has recently issued guidelines to direct and expand the use of artificial intelligence in government affairs to improve efficiency and decision-making. The guidelines, issued by the Cyberspace ...

HELSINKI — China has moved to promote direct-to-device (D2D) services through issuing guidelines and licensing a telecommunications firm, signaling a strategic push into a globally competitive arena.

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Lob’s latest report reveals how physical mail is outperforming digital with younger consumers and what it means for modern marketers. The national study based on responses from 2,000 U.S. adults ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...