Melissa McElvain, director of planned giving at the ALS Association, says the best way to generate leads is to ask donors directly as part of a larger request for feedback.

Miconi said Batavia Downs Gaming’s follower account has increased by 250 percent, with about 15,000 intentional listeners, ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

Betterment, the robo advisor, RIA custodian and 401(k) plan provider, is continuing to bolster its ecosystem for mostly small, registered investment advisors with plans to launch direct indexing and a ...

Abstract: High-speed target tracking is one of the major issues in wireless system. However, the complicated channel caused by high-mobility usually affects the estimation resolution and reduces the ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Modern Laravel-based email campaign tracking system with invisible pixel tracking, real-time analytics, and beautiful dashboard. Track email opens, analyze performance, and optimize campaigns with ...

Lob’s latest report reveals how physical mail is outperforming digital with younger consumers and what it means for modern marketers. The national study based on responses from 2,000 U.S. adults ...

Direct Travel has announced a significant upgrade to its exclusive Direct Tracker commission tracking tool, in a move that highlights its commitment to improving and refining support for its network ...

Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years ...