Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

GEICO auto insurance has come up with some creative and hilarious commercials over the years. There are the adorable and mischievous squirrels, Maxwell the pig, the famous GEICO gecko, and of course ...

Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

GEICO and State Farm are two of the largest car insurance companies in the United States. Their commercials featuring Jake (and his khakis) and the GEICO gecko are television mainstays, and they both ...

Want more Mets and more baseball? Get More with GEICO! Enter now for your chance to win four (4) tickets to a regular season Mets game, meet a current Mets player at batting practice, and experience a ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...