Now that Warren Buffett has stepped aside, Greg Abel has to deal with a huge cash pile, a suite of new responsibilities, and a unique company culture.
Are rental car customers responsible to pay for the mechanical failures of the vehicles they rent? Avis appears to think the ...
Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...
Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...
Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...
Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...
Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...
Want more Astros and more baseball? Get More with GEICO! Enter now for your chance to win four (4) tickets to a regular season Astros game and meet a current Astros player! The Astros will conduct a ...
GEICO and State Farm are two of the largest car insurance companies in the United States. Their commercials featuring Jake (and his khakis) and the GEICO gecko are television mainstays, and they both ...
Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...
Geico’s comeback in the car-insurance wars is incomplete.