Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface.

Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads ...

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to ...

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even ...

And then there’s this from Paresh Dave and Arielle Pardes at Wired: in a survey called “Inside Google’s Two-Year Frenzy to ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...