You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Assuming you're not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google's Ad Gallery. Find it by going into an ad ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...