Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google’s display of MLS listings via HouseCanary’s ComeHome is fueling debate over IDX data rights and broker consent.

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Google’s data and brokerage partner HouseCanary is beginning to place home listing blurbs at the top of search results in ...

Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...