Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 January ...

% This file is part of HFSS-MATLAB-API. % HFSS-MATLAB-API is free software; you can redistribute it and/or modify it % under the terms of the GNU General Public License as published by the Free % ...

Abstract: Hierarchical fuzzy systems (HFSs) have been shown to have the potential to improve the interpretability of fuzzy logic systems (FLSs). However, challenges remain, such as “How can we measure ...

Complaints against a Domino’s Pizza ad have been upheld by the Advertising Standards Authority (ASA), after the watchdog found content promoting an HFSS product was likely to appeal to children. The ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As of 1 October 2025, England’s “out-of-home” food and drink sector can no ...

A new wave of regulation is being introduced this week that restricts how retailers – both digital and physical – are allowed to promote food and drink products high in fat, salt or sugar (HFSS). From ...

High-level research into the impact of the HFSS legislation has found it has resulted in a small but “statistically significant” reduction in the sales of unhealthy foods. HFSS (high in fat, sugar or ...

Legislation to restrict supermarket sales of foods high in fat, sugar or salt (HFSS) has led to a marked reduction in purchases, according to the first ever independent analysis. The research, which ...

Scientists comment on two papers and a preprint that assess the impact of legislation on foods high in fat salt and sugar (HFSS) in England. Dr Jordan Beaumont, Lecturer in Food and Nutrition and ...

A new Cancer Research UK survey warns that young people face constant HFSS junk food marketing on social media, fuelling obesity and increasing future cancer risk. Young people in the UK are being ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...