Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

As brands look to promote themselves through video games like Roblox and Fortnite, it is unclear how successful these ...

A Russian ban on U.S. gaming platform Roblox has fuelled debate among some children and parents about censorship and the ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Christmas is two days away! We rounded up a list of gift cards from Apple, Nike, Spotify, StubHub, Sephora, PlayStation and ...

U.S. gaming platform Roblox said on Wednesday it was willing to make changes to some of its features in Russia in order to ...

Attorney General Alan Wilson announced that his office had issued an investigative demand for information concerning child ...

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail ...

Iowa Attorney General Brenna Bird is suing online gaming company Roblox. Bird alleges the company failed to protect kids from ...

CreatorFi’s model reflects a broader shift in digital finance. By leveraging real-time platform signals, predictive analytics ...

Florida Attorney General James Uthmeier accuses Roblox of knowingly facilitating a virtual environment that makes it easy for ...

Two Sundays ago, I booted up my PlayStation 5 excited to watch a new, previously unreleased chapter from Quentin Tarantino’s “Kill Bill” saga. But instead of opening up Amazon, Netflix, YouTube or any ...