The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and ...

Airlines, banks, and hotels are transforming loyalty programs. Members can now use points and miles for unique experiences like Broadway tours and exclusive parties. Companies are betting on these ...

In the competitive world of online casinos, operators constantly seek ways to reward and retain their most dedicated players.

When Bernard Acoca was CEO of El Pollo Loco, his wife asked him what was next. In his head, the executive had a pretty clear ...

Luxury hospitality in 2026 is shifting from abundance to restraint, focusing on privacy, intention, and 'quiet luxury.' ...

Mastercard’s strategic positioning of VAS can be understood through what CFO Sachin Mehra calls a “virtuous circle.” Every ...

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Closing power plants According to a December 27 Gazette article, the Craig coal-fired Unit 1 power plant is being closed at the end of the year and the other two units are scheduled to close in 2028.

What do Subway, Sweetgreen and Cracker Barrel all have in common? They’re all in search of traffic. And they’re all turning to their loyalty programs to get it. Subway is reviving its Sub Club, which ...