Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine ...

This holiday glam makeup tutorial features a bold red lip paired with a sultry smokey gold eye. Created in response to ...

Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials, and behind-the-scenes moments from my life and career. Expect laughs, ...

Here Mikai shares what Black beauty means to her, from her Jamaican to trusting experts, protecting curls and celebrating natural features.

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

Christmas might be this week but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta ...

The best makeup bags for travel strike a perfect balance: they must be both sleek and roomy so that they fit everything without eating up precious packing space. Plus, they should fit both full-size ...

The best Christmas make-up is the kind you stop thinking about. When your face feels like yourself, just slightly brighter, ...

Our founder, Elise Bauer, grew up one of six kids in a family that had freshly-cooked food on the table every night. These ...

A mix of expected sequels and out-of-nowhere indie gems made 2025 a joy.

Social media influencing only recently became a legitimate career path. But in just a few years, the industry has grown to be ...

Is breastfeeding best… for a silicone baby? Inside the extremely niche (yet relatable) ideological battles raging within a ...