Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine ...

This holiday glam makeup tutorial features a bold red lip paired with a sultry smokey gold eye. Created in response to ...

Here Mikai shares what Black beauty means to her, from her Jamaican to trusting experts, protecting curls and celebrating ...

Whether you plan a chilled Christmas and a raucous New Year celebration, there is one makeup look that will work for every ...

Dani G, 27, has alopecia universalis and was just two years old when she lost her hair. She married husband Jack Willis in ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

Christmas might be this week but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta ...

The best makeup bags for travel strike a perfect balance: they must be both sleek and roomy so that they fit everything without eating up precious packing space. Plus, they should fit both full-size ...

The best Christmas make-up is the kind you stop thinking about. When your face feels like yourself, just slightly brighter, ...

Our founder, Elise Bauer, grew up one of six kids in a family that had freshly-cooked food on the table every night. These ...