Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Reece Zunker and his family were killed in the Hill Country floods, devastating Kerrville Tivy boys soccer. They're now moving forward, honoring his memory.

Even with a full slate of NBA and NFL games lined up this Christmas, Caitlin Clark’s sneakers took the spotlight. Clark’s ...

Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.

Caitlin Clark is again driving the conversation around women's basketball, this time without stepping on a court, as her new ...

College Football Playoff announcers, channels, streaming, dates, times for Miami-Ohio State, Oregon-Texas Tech, ...