Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

Nike and 2025 Rookie of the Year Paige Bueckers might be silently building something together, and people are starting to ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.