Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

The Beast of the East set the stage for several Nike All-America candidates to stand out in a big way in the national high ...

If there were ever a moment when basketball’s future stopped pretending to knock and instead rang the doorbell with authority ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Caitlin Clark stars in a new Nike basketball commercial, featuring cameos from Jason and Travis Kelce, rapper Travis Scott ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a ...

Another ring, check. Another title, check. A sold-out signature shoe, check. Las Vegas Aces superstar A’ja Wilson had a year ...

Indiana Fever star Caitlin Clark's Nike commercial was released on Christmas Day, and it included appearances from several ...

Big moves on the auction block are not new for Shohei Ohtani. Fans have made a wide range of sales from different merchandise ...

Anthony explained that his eight-year-old daughter, Genesis, idolizes Wilson -- who is arguably the best player in WNBA ...

Underneath the black stairs at OGC Nice Football Club’s training ground, a colourful photo wall illustrates INEOS’ sporting ...