Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

The Beast of the East set the stage for several Nike All-America candidates to stand out in a big way in the national high ...

If there were ever a moment when basketball’s future stopped pretending to knock and instead rang the doorbell with authority ...

Nike's NIL collective will feature 10 LSU athletes (pictured) across six sports. Courtesy of Nike Nike is expanding its footprint in the name, image and likeness space. The renowned footwear and ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Caitlin Clark stars in a new Nike basketball commercial, featuring cameos from Jason and Travis Kelce, rapper Travis Scott ...

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future. LSU and Nike announced Thursday they extended their partnership that dates back ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. The Phoenix Suns ...

Nike, Inc. remains in a challenged turnaround phase, with recent results showing mixed progress and no convincing evidence of a sustainable recovery. Recent NKE management changes and the other ...

We've been running season-ending boys and girls Athlete of the Week polls for three years now, and in that time, no single sport has dominated every week. There was always a star bowler, a talented ...

Nike on Tuesday announced a series of leadership changes designed to accelerate decision making as Chief Executive Officer Elliott Hill enters the second year of a corporate reboot. The moves include ...