On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.

Caitlin Clark didn’t just show up in Nike’s newest ad, she delivered a sharp little moment that instantly caught everyone’s ...

Caitlin Clark stars in a new Nike basketball commercial, featuring cameos from Jason and Travis Kelce, rapper Travis Scott ...

If there were ever a moment when basketball’s future stopped pretending to knock and instead rang the doorbell with authority ...

The Fever star was featured in a Nike commercial on a marquee sports day with NFL and NBA games in anticipation of a ...

The holiday outing comes just weeks after Brady’s ex-wife, Gisele Bündchen, secretly married Joaquim Valente last month. A source familiar with Valente, 38, told us that he and the supermodel, 45, ...

On the occasion of Tiger Woods' upcoming 50th birthday, we tried to quantify how much the "Tiger Effect" has actually been ...

Two-time world champion Anthony Joshua is fighting YouTuber-turned-boxer Jake Paul in a high-stakes, controversial boxing match live on Netflix. Here's all about Jake Paul's Dutch girlfriend!

For Entry 010 of Flex, Trade or Fade, Chris Claxton breaks down the Chase B x Jordan CJ1 T-Rexx, a thoughtfully designed ...

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to ...