在实践中，面向GAI的内容生产策略可归结为三大操作原则是使品牌信息被AI有效识别并优先引用的基础：一是信息锚定，即通过引用与引文、统计数据及明确的来源标注，为内容建立可信的事实锚点；二是表达优化，即尽可能提升文本的流畅度、简化语言结构并采用权威化表达 ...

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

FunkyMEDIA, a performance-focused SEO agency with more than 15 years of experience in classic search engine optimization, is ...

Prismoon LLC, a full-service digital marketing agency based in McLean, Virginia, has formalized an enhanced methodology for its Search Engine Optimization SEO services, implementing a comprehensive ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

Daren Ng, recognized for his long-standing contributions to digital strategy and search analysis, has released updated ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.

Search has always been about connecting people with answers. For years, businesses relied on search engine optimization (SEO) to rank higher in Google’s traditional results. More recently, ask engine ...