In the January 1, 2026 edition of ET Brand Equity’s Digital Cover, Harshdeep Chhabra, Global Head of Media at Godrej Consumer ...

Abstract: Sampling process is one of the most important part in acquiring information in a measurement system. This article presents an analysis of the sampling of a measured signal that originally ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

Introduction The National Health Service Cervical Screening Programme (NHSCSP) currently involves a healthcare professional collecting a cervical sample in a healthcare setting. This method of ...

Learn how behaviorists explain market inefficiencies through human psychology. Discover key concepts in behavioral economics and finance that challenge rational models.

Thinking Machines Lab Inc. today launched its Tinker artificial intelligence fine-tuning service into general availability.

Two weeks ago, I made the case for specifying the global problems you wish to spend years on. Today I want to place these choices at the right altitude, because from arm’s length everything blurs and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Every survey finding published by Pew Research ...