An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use ...

Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about. I recently came across an SEO test that attempted to verify whether compression ratio ...

Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users ...

Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust. Optimizing for mobile usability and visual discovery is crucial for rankings.

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Negative SEO is the act of intentionally sabotaging a site’s organic search engine rankings. The culprits behind these attacks are often competitors trying to steal your site’s traffic and rankings.