Another day in December means another round of players hitting the transfer portal. Whether it be lack of playing time, the ...

But The New York Times has taken notice of Utah's female pop culture icons—specifically Mormon women: “Across reality shows, social media and bestselling books, women raised in the church have ...

South Carolina linebacker Dylan Stewart is returning for his junior season and reportedly will rank among the nation's ...

College football has entered a new era where the roar of the crowd isn’t the only sound shaping the game, brand deals are ...

As he came up from walk-on to All-American at Texas, Michael Taaffe took a calculated approach through NIL. He build a strong following with more than 80,000 followers across Instagram and X. But when ...

Tennessee will face Texas' Arch Manning, Texas A&M's Marcell Reed. But what if USF's Byrum Brown transfers to Auburn and ...

National League top scorer Ollie Pearce helped himself to a first-half hat-trick as York City romped to a 4-0 win over ...

A $1.4 billion valuation puts an SEC program atop college football as CNBC details the role of football revenue, NIL deals, ...

Texas Longhorns quarterback Arch Manning makes big decision after announcing he will return to Austin in 2026.

One of the top quarterbacks in the transfer portal has already reportedly fielded multiple high-dollar NIL offers.

Not every conversation inside Texas’ NIL structure is about asking for more money. According to a Friday report from Burnt ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has ...