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CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...
The industry spent much of this past year talking about curation – we tested it, debated it, and introduced new “curation products” at a dizzying pace. But as we head into 2026, the dust has settled ...
In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...
The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...
Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. Karthik ...
In a marketplace overflowing with choice, hype, and more “disruptors” than a Marvel multiverse, one thing still cuts through: what people genuinely love to use. That’s the spirit behind Lippincott’s ...
Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...
They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met. True to the Aldi UK mascot’s incredibly adventurous nature, their wedding ...
Advertising Week es donde las industrias globales de publicidad, marketing y medios se reúnen para dar forma a lo que viene. Desde avances creativos hasta conexiones con clientes, el valor de asistir ...
2025 has been quite the year for brand mascots. We’ve seen it all played out to the utmost extremes. A bird faked its death on TikTok, a legume landed a starring role in a Netflix film, and cereal ...
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media ...