The surge is being driven by a growing shift away from traditional cable television towards free, ad-supported streaming platforms, alongside rising ...

Global sportswear brand PUMA has brought one of its signature international brand experiences to Dubai, tapping into the city ...

TikTok said Thursday it has signed a joint venture deal with investors that would allow the company to maintain operations in ...

The regional loyalty market is projected to reach $3.27 billion in 2025, growing at an estimated 16.3% year on year, according to industry forecasts. Against ...

Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled "Trusted to do" to mark its ...

To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through a nationwide campaign inviting ...

Paris, France - Netflix will continue to distribute Warner Bros. films in cinemas if its takeover bid for the storied studio is successful, the streaming ...

Creators are increasingly prioritising brand quality and shared values over budgets when choosing partnership opportunities, according to new research cited ...

While the global business community remains locked in a heated debate over the costs and merits of artificial intelligence, a new report from McKinsey & ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

First and foremost, what is cultural diplomacy, and how does it apply on the ground? Cultural Diplomacy is a form of soft power that utilizes aspects of culture such as language, arts, music and food ...

OpenAI released its latest artificial intelligence models on Thursday, shrugging off worries about how it will cash in on ...