Which insights into our digital (and post-digital) future did the NEXT Conference community find most compelling in 2025?

AI transformed human work in 2025 – and meaning, truth, democracy with it. Here’s what we learned living through multiple ...

Agent experience is the next evolution in web design. From brand-to-bot interactions to the agent-first future: what comes ...

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future ...

Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. Let’s have a look at my definition of horizontal and vertical ...

What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation. The last month of the year is a time for gift-giving. And ...

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean? In the beginning was user-centricity, and user-centricity was with Don Norman’s 1986 ...

We’re witnessing a change of power. The Big Tech oligarchy is finally taking over. Democracy will look different after the fact. Not that there hadn’t been disinformation and propaganda before. But ...

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy.