A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen ...

Zillah Byng-Thorne, the previous chair of M&C Saatchi and a former chief executive of Future, originally hired Al-Qassab.

For a company that does not generate electricity but manages and distributes it, Schneider Electric’s marketing narrative has ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

OpenAI has appointed Julia Hoffmann and Andrew McKechnie, who bring experience from Google, Apple and DDB, to two new ...

It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

This shift, Dadwal believes, is forcing marketers to think beyond performance alone. “In certain companies, data might lead ...

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...

Is commerce, not creativity, now the main engine of ad growth?